I'm Trần Lê Minh Trung — Trung Tran — an Ecommerce Operations Executive currently running the TikTok Shop storefront for Roborock, the global No.1 robot vacuum brand, inside Vietnam O-Tech Smart Equipment's Home Electrical Appliances lineup. Under my day-to-day operation, the storefront held the #1 ranking in the Vacuum Cleaner category through TikTok Shop's 6.6 and 11.11 mega sale campaigns, contributing to a 9-figure VND revenue scale.
Before Otech, I worked across marketplace operations and ecommerce content at Decor Home and Phuong Hoang Linh, and interned in ecommerce operations at Levoit. Alongside that path, I taught myself WordPress, Elementor, and hand-written HTML/CSS/JS — building and maintaining websites for organizations including Saigon Technology University (STU) and Rennes, plus freelance projects for smaller brands.
The two sides of the work feed each other: operating a top-ranked storefront means living inside dashboards, pricing sheets, and campaign timelines — and building websites means caring just as much about how that same information is presented to a visitor. I bring both instincts to any team I join.
Pricing, Flash Sale timing, and content decisions get made against the data — competitor benchmarks, live dashboards, past campaign results — not gut feel.
From briefing a designer on a banner to watching pricing move through a Flash Sale window to reading the post-mortem dashboard — I'd rather understand every step than hand off blind.
Whether it's a campaign calendar or a WordPress build, I'd rather take a bit longer and leave something the next person (often future me) can actually maintain.
First hands-on exposure to marketplace operations and ecommerce content workflows.
Marketplace operations and content across multiple storefronts, building the pricing and campaign instincts I still use today.
Designed and built websites for Saigon Technology University (STU), Rennes, and independent brands using WordPress and hand-written HTML/CSS/JS.
Run the TikTok Shop storefront for Roborock, taking it to #1 in the Vacuum Cleaner category during the 6.6 and 11.11 mega sales.